I
N
N
O
V
A
T
O
R
S
&
T
R
A
I
L
B
L
A
Z
E
R
S
Director of Marketing
anD coMMunications
General Dynamics mission
systems–canaDa
Kristina
Davis
For the interview, see page 50
innovation is simply part of who
we are at General dynamics, and it
is championed from the top. From
a marketing and communications
perspective, i'm supported to
introduce new tools, to introduce
new engagement initiatives,
and to help foster a culture of
innovation.
How Has innovation become
engrained in your company's
culture, and How is it being
optimized?
How is your company cHanging tHe
game witHin your industry sector?
From a marketing and communications perspec-
tive, we're taking full advantage of the power of
social media. From Twitter to Facebook to Linke-
dIn, we're telling the story of our organization
and our employees. And while many other indus-
tries have had social media presences for years,
the defence and security industry has been slow
to embrace these platforms due largely to the na-
ture of the business we're in. I do, though, see
that changing. We're profiling our employees
during National Engineering Month. We're high-
lighting the work we do for our customers. And
we're telling the stories of what matters to us.
From FIRST Robotics to Team Rubicon and the
countless hours our employees donate in volun-
teer time, we're sharing these stories. Employ-
ees feel pride. Potential employees get to know
us just a little bit better. Our brand simply gets
stronger as we engage with our online commu-
nity. It's changed the way we think about market-
ing and communications.
