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W H AT I S T H E O N E T H I N G T H AT H A S YO U M O S T
F I R E D U P TO DAY?
The past year has brought incredible changes to the
defence industry broadly, but especially in Canada. The
importance of the work we are doing and the real-world
impact it has – that has never been clearer to me. I am
extremely excited for Canada to continue building its
defence and security industry, supporting sovereign
capabilities, new partners and allies. I'm proud to be a
Canadian working for Saab and will keep working to
achieve our goal – "keeping people and society safe."
H OW I S YO U R O RG A N I ZAT I O N C H A N G I N G T H E
G A M E W I T H I N YO U R I N D U S T RY S E CTO R?
Saab is changing the game by combining world-class
technology with a strong commitment to partnership
and local industry involvement. In Canada, that means
working closely with customers and partners to deliver
solutions that strengthen sovereignty, interoperability,
and long-term capability.
W H AT I S T H E B E S T A DV I C E YO U R E C E I V E D?
Life is all about balance and support for yourself
and the people around you moving through
the highs and lows in life professionally and
personally. Knowing when to push versus
pull back and fully recognizing your circle of
influence is something I work on every day of
my life. It's hard to recognize a single piece
of advice but it has come through lived
experience, successes, failures, everyday
work, and a series of amazing leaders,
friends, family, employees and co-workers
who have deeply affected my thinking and
leadership along the way.
DIRECTOR, BUSINESS DEVELOPMENT
SAAB CANADA, INC.
VERA REIFENSTEIN
For the interview, see page 28
